Move. Breathe.
Scroll on purpose.

Lock the apps that eat your day. The only way back in is to move: walk, work out or meditate.

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loamnoun · /ləʊm/

Rich, living soil, the most fertile ground there is. Your attention is loam: tend it and good things grow. When you numb your reality, that soil gets quietly poisoned.

keepverb · /kiːp/

To guard and to tend. A keep is also the stronghold at the heart of a castle. It stands guard the moment you reach for distraction. What you let in is always a choice.

The keeper of your attention. It holds the line in the weak moments, and hands the feed back the moment you choose it.

1

Lock

Pick your weak spots once. They stay closed by default, so opening one is a deliberate choice.

The Vault
Instagram
TikTok
YouTube
2

Earn

Walk, work out, or meditate. Apple Health does the counting, so there is nothing to log.

Walk8,000 steps +10min
Meditate5 minutes +10min
Work out15 minutes +20min

Minutes last all week, reset every Sunday.

Pick your mode

Up to 40 min a day. A fair trade for your time.

3

Scroll

Pass one breath, choose for how long, and the gate opens. Same feed, completely different person walking in.

Before you scroll

Breathe

Why it works: five findings from behavioural science, built into the app.

01A lock you set yourself feels like freedom.A lock you chose

You pick what to lock, and how long to open it for. Because the limit is your own choice and not a rule forced on you, it sticks. Apps that just block you feel like a punishment, so people switch them off.

Ryan & Deci, 2000 · self-determination theory
02One slow breath pulls you out of autopilotBreak the reflex

Reaching for an app is usually a reflex, faster than thinking. One slow breath breaks that reflex, so what you do next is an actual choice instead of a habit.

Wood & Neal, 2007 · habits run on autopilot
03Move first, and the urge cools on its ownMove first

A short walk or workout lifts your mood within minutes. A lot of scrolling is really just escaping a bad feeling, so once you have moved, the urge to scroll fades on its own.

Reed & Ones, 2006 · acute exercise lifts mood
04Pick your exit before you walk inSet your exit

Trying to scroll less in the moment almost never works. So you pick your time up front: 5, 10, or 15 minutes. With the exit decided in advance, you stop on time without a fight.

Gollwitzer, 1999 · implementation intentions
05Minutes you earned feel like something to protectGuard the balance

The balance is never free: you moved or breathed for every minute in it. Because it cost you something to build, spending it feels like a real loss, so you save it for what's worth it and skip the scroll that isn't.

Kahneman & Tversky, 1979 · losses loom larger than gains

A note from the founder

“I kept reaching for Instagram every time reality got uncomfortable. A boring meeting, long queue or traffic moving slowly. Two minutes here, three there. Never much, but it was quietly costing me my focus.

One pause fixed it: do I actually want this right now? Usually, no. When yes, I’d unlock a set amount and scroll without the guilt. Instead of empty, I started feeling good after a session.”

RobertFounder

Your attention is worth keeping.

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